Brand deal rate calculator
Not sure what to charge for a sponsored post? Get a ballpark rate range from your followers, engagement rate, platform, and deliverable — built from common industry heuristics to anchor your negotiation.
Above-average engagement raises the estimate; below-average lowers it (capped between 0.5x and 2x).
Ballpark rate for this deliverable
$180 – $450
Estimated range for one single feed post on Instagram
Built from the widely cited heuristic of roughly $100 per 10,000 followers for a single post, then adjusted for platform, engagement, and deliverable.
This is a rough estimate and a negotiation anchor — not a quote. Real rates swing widely with niche, brand budget, usage rights, exclusivity, and your track record.
How the rate estimate is built
The estimate starts from a heuristic many creators know: roughly $100 per 10,000 followers for a single post. From there it adjusts for the platform (YouTube integrations typically command more per subscriber than a story), your engagement rate versus a typical benchmark, and the deliverable — a fleeting story is worth less than a dedicated long-form video.
- Pick your platform and enter your follower or subscriber count.
- Add your engagement rate — above-average engagement raises the estimate, below-average lowers it.
- Choose the deliverable you're quoting for.
- Use the range as a starting anchor, then adjust for the specifics of the deal.
Treat the output as an estimate, not a quote. Real rates swing widely with niche, brand budget, usage rights, exclusivity, and your track record — the range is meant to give you a defensible number to open from.
Brand deal rate FAQ
How much should I charge for a sponsored post?+
A widely cited starting heuristic is around $100 per 10,000 followers for a single post, adjusted up or down for platform, engagement, deliverable, usage rights, and exclusivity. This tool applies that rule of thumb — treat the output as a negotiation starting point, not a fixed price.
Does engagement rate change my rate?+
Yes. Creators with above-average engagement can often command more than the follower-count baseline, because brands are paying for an active audience. The calculator nudges the estimate up or down when your engagement is above or below a typical platform benchmark.
Why is the result a range and not a single price?+
Real sponsorship rates vary widely with niche, brand budget, usage rights, exclusivity, and your track record. A range is more honest than false precision — use it to anchor your negotiation, then adjust for the specifics of the deal.
Now put the number to work
Find brands in your niche, share tracked links, and get paid to PayPal or bank — free to join, no follower minimum.