The best Clay alternative
Clay is a data-enrichment and GTM workflow tool that combines many providers into one waterfall. The best Clay alternative is Autocloz: it runs the same multichannel cadences across email, calling and LinkedIn that Clay is known for, then adds native SMS and WhatsApp and a free-forever CRM — with a built-in compliance gate and bring-your-own-key AI. The biggest difference is pricing: Autocloz includes unlimited users on every paid plan, so you scale on per-channel volume instead of buying seats.
Why teams look for a Clay alternative
Clay and Autocloz solve different halves of the same problem. Clay finds and enriches; Autocloz sequences and sends. Many teams run both — the honest comparison is about which half you are missing.
Outreach is spread across too many tools
Clay sequences sends via integrations, but SMS and WhatsApp aren't first-class and the CRM is an integration — so part of the journey always lives somewhere else.
There's no CRM under the outreach
With Clay the CRM is not a crm — a second subscription and a sync to maintain. Autocloz includes a free-forever, AI-native CRM with contacts, companies, deals and a unified inbox, so every channel writes to one timeline automatically.
Cold-outreach compliance isn't the focus
Compliance in Clay is not a sending system, so not applicable. For cold outbound that's a real risk: Autocloz enforces TCPA, DNC, quiet hours and 10DLC/WhatsApp opt-in at the dispatch gate, across every channel, so a sequence can't send to a number it shouldn't.
Clay vs Autocloz at a glance
On primary job, Clay gives you enrichment + workflows; Autocloz gives you sequencing + sending across five channels. The full picture:
| Dimension | Clay | Autocloz |
|---|---|---|
| Primary job | Enrichment + workflows | Sequencing + sending across five channels |
| Channels | Sends via integrations | Email, calling, LinkedIn, SMS & WhatsApp in one login |
| CRM / pipeline | Not a CRM | Free-forever AI-native CRM |
| Email infrastructure | Not a sender | Multi-mailbox with warmup + rotation |
| Enrichment depth | Many providers, waterfall | Email finding + free unlimited verification |
| Compliance | Not a sending system, so not applicable | TCPA, DNC and quiet hours enforced per channel before a touch is dispatched |
| Where the spend goes | Credits consumed per enrichment run | Per-channel sending volume; unlimited users on paid plans (five on free) |
| Scheduling | Not a scheduler | Booking pages with calendar sync included on the free plan |
Where Autocloz pulls ahead
Five channels in one cadence
Mix email, calling, LinkedIn, SMS and WhatsApp steps in a single sequence, with native SMS and WhatsApp rather than integrations. A lead can be emailed, called and messaged from one cadence, all logged to one timeline.
Free-forever CRM, no per-seat fee
The CRM core is free forever with 5 users and 100,000 contacts, and every paid plan lifts that to unlimited users — so you can invite every rep, SDR and contractor without raising the bill. You only move to a paid plan to lift per-channel daily limits, mailboxes, contacts and verifications, so spend tracks volume, not headcount.
A compliance gate on every send
TCPA, DNC, quiet hours and 10DLC/WhatsApp opt-in are enforced at the dispatch gate across all channels, so a sequence can't reach a number or contact it shouldn't. Compliance is structural, not a checkbox you remember to tick.
One unified inbox for every channel
Email, LinkedIn, SMS, WhatsApp and call notes federate into a single Unibox, so a rep works one queue instead of switching between apps. AI-assisted replies are available with your own model key — no per-credit metering.
Who should switch from Clay — and who shouldn’t
An honest read. The best switch is the one that fits your motion, so here’s where Autocloz is a clear win — and where Clay or a specialist tool might still suit you better.
- Outbound sales teams that want email, calling, LinkedIn, SMS and WhatsApp on one timeline instead of stitching Clay to four other tools
- Teams tired of per-seat pricing — every paid plan includes unlimited users, so a growing team doesn't mean a growing bill
- Anyone who wants a real CRM under their outreach without paying for a second subscription
- SMBs and agencies that want enterprise-style multichannel cadences without enterprise seat minimums
- Large enterprise revenue orgs that depend on Clay's deepest forecasting, RevOps and admin tooling and have the seat budget for it
How to switch from Clay
- 1
Import your contacts and deals
Export your contacts, companies and pipeline from Clay and bring them in by CSV or API. The free plan covers up to 100,000 contacts and 5 users, and any paid plan lifts that to unlimited, so the whole team and book of business land in one workspace.
- 2
Connect your mailboxes and channels
Connect your mailboxes (Google, Microsoft or SMTP) — built-in warmup and DMARC/DKIM/SPF mean you can move sending over safely — then add your carrier for calling, plus LinkedIn, SMS and WhatsApp. Every channel now lives under one login.
- 3
Rebuild your sequences as multichannel
Recreate your best-performing Clay sequences in Autocloz and enrich them: drop in a call step, a LinkedIn touch or a WhatsApp follow-up where the old flow had only email. The compliance gate (TCPA, DNC, quiet hours, opt-in) checks every send for you.
- 4
Go live and watch one timeline
Enroll your leads and switch sending over. From here every email, call, LinkedIn message, SMS and WhatsApp writes to one lead timeline and federates into a single inbox — so the whole team sees the full story per prospect, with nothing left behind in Clay.
Other Clay alternatives to consider
Free-forever CRM with all five channels, deliverability and a dialer built in. Unlimited users, no per-seat fee.
Start freeSmartlead is a popular cold-email tool — unlimited mailboxes, warmup and rotation.
See alternativeInstantly is a cold-email sender known for its warmup network and lead database.
See alternativelemlist pioneered personalized cold email and added LinkedIn + a lead database.
See alternativeFrequently asked
What is the best free alternative to Clay?
Autocloz is the strongest free alternative for outbound teams: a free-forever, AI-native CRM with email, calling, LinkedIn, SMS and WhatsApp built into one login. Unlike most Clay alternatives, the core CRM stays free for 5 users and 100,000 contacts, and every paid plan lifts the seat count to unlimited — you only pay to raise per-channel daily limits.
Is Autocloz cheaper than Clay?
For most teams, yes. Autocloz charges no per-seat fee, so adding users never raises the bill, and the CRM is free forever. Calling uses carrier pass-through (your own Telnyx, DIDLogic or FreJun rates, with no per-minute markup), so you scale on volume instead of seats or bundled minutes.
How do I migrate from Clay to Autocloz?
Import your contacts, companies and deals by CSV or API, connect your mailboxes (Google, Microsoft or SMTP) and carrier, and rebuild your sequences as multichannel. You keep every channel — email, calling, LinkedIn, SMS and WhatsApp — on one lead timeline, and built-in warmup means you can move sending over without rebuilding your stack.
Does Autocloz do everything Clay does?
For multichannel engagement, yes — Autocloz runs the email, calling and LinkedIn cadences Clay is known for and adds native SMS and WhatsApp, a free CRM and a compliance gate. The main thing it doesn't chase is enterprise-only RevOps tooling, which is where the largest orgs may still prefer Clay.
Is there a contract or per-seat fee?
No. Every paid Autocloz plan includes unlimited users with no per-seat fee, and the CRM is free forever for 5 users — you can start without a card and invite the whole team. Paid plans simply raise per-channel daily limits, mailboxes, contacts and verifications, and you can change or cancel any time.
How long does it take to switch from Clay?
Most teams are sending the same day. Importing contacts and connecting a mailbox takes minutes; rebuilding your best sequences as multichannel is the bulk of the work. Built-in warmup and deliverability tooling mean you can ramp sending safely rather than cutting over cold.
Is Autocloz a Clay alternative?
Not really, and it would be misleading to claim so. Clay is an enrichment and workflow engine with a provider waterfall Autocloz does not attempt to match.
So when would I choose Autocloz?
When the gap is sending, not data — multichannel sequences, mailbox infrastructure with warmup and rotation, compliance gates, and a CRM to hold the pipeline.
Can they work together?
Yes, and that is the common setup: enrich in Clay, import into Autocloz, sequence across email, calling, LinkedIn, SMS and WhatsApp, and keep the pipeline in the included CRM.
What enrichment does Autocloz include?
Email finding, unlimited free verification on the contacts you have, and per-org Apify actors for sourcing. It is narrower than a waterfall by design.
What does Autocloz cost alongside Clay?
The free plan is genuinely free-forever — 5 users, 100,000 contacts and 10 mailboxes — so adding it beside Clay to handle sending does not have to mean a second real bill until your sending volume justifies one.
What does the handoff between the two actually look like?
Clay does the sourcing and enrichment run, and you export or sync the resulting table into Autocloz as contacts with their custom fields intact. From there Autocloz owns the sending: sequence steps across email, calling, LinkedIn, SMS and WhatsApp, mailbox rotation and warmup underneath the email steps, and the compliance gate in front of anything that dials or texts. Replies land against a company and a deal in the included CRM rather than back in the enrichment table, which is the point — Clay is not trying to be where your pipeline lives.
When is Clay on its own enough?
When your sending already works. If you have a sender you trust, a CRM your team actually updates, and email is the only channel you run, then Clay plus that stack is a coherent setup and adding a platform underneath it buys you little. The gap Autocloz fills appears when the sequence needs a second channel, when nobody can say which mailbox a reply came from, or when the CRM seat count is what is stopping people from logging activity.
Is there overlap in what I would be paying for twice?
A little, and it is worth naming. Autocloz includes email finding and unlimited free verification on contacts you already have, which overlaps with the cheapest tier of a waterfall. It does not overlap with Clay's provider chain, intent signals or the workflow builder — those have no equivalent. In practice teams keep Clay for sourcing and use Autocloz's verification as a final check before send, because bouncing a contact you paid to enrich is the expensive outcome.
What does Autocloz cost if I keep Clay?
The free plan is genuinely free forever — 5 users, 100,000 contacts, 10 mailboxes and unlimited email verification — so adding it beside Clay to handle sending does not have to create a second real bill until sending volume justifies one. Paid plans raise per-channel daily limits rather than adding seats, so the cost tracks how much you send, not how many people can log in. For a team already paying per enrichment credit, the useful framing is that the two bills scale on different axes and neither one multiplies the other.
Does Autocloz enrich anything at all?
Yes, but narrowly and on purpose. It finds email addresses, verifies unlimited contacts for free, and runs per-organisation Apify actors when you want to scrape a source you control. There is no provider waterfall, no intent data and no bundled B2B database, and presenting it as an enrichment tool would be misleading. The verification is the piece that pairs best with Clay: it is the last check before a send, and it catches the addresses that were valid when enriched and are not any more.
A free-forever alternative to Clay
All five channels + a free-forever CRM for 5 users, unlimited on paid. Most teams send their first sequence the same day.