Multi-channel orchestration
Email + Call + LinkedIn + SMS + WhatsApp in one sequence, one inbox, one report.
A multi-channel sequence mixes email, call, LinkedIn, SMS and WhatsApp steps in any order, and branches on opens, replies, call outcomes or LinkedIn invite acceptances. Workers route each step to the right provider — Twilio, Unipile, Meta WhatsApp — applying that channel's own pacing rules automatically.
- ·5 channels — email, call, LinkedIn, SMS, WhatsApp
- ·Branch on open / click / reply / connect / answer
- ·Per-channel pacing + quiet hours respect operator timezone
- ·Unified reply queue regardless of channel
- ·One spend report across every provider
The detail.
One sequence, every channel
Add a Call step where a 'wait 2 days' would have gone. Drop in a LinkedIn invite before the second email. Fall back to WhatsApp when the recipient ignores the SMS. The drag-and-drop builder treats every channel as a first-class step type — no plugins, no glue code.
Workers handle the providers
Twilio for voice + SMS. Unipile for LinkedIn invites + DMs. Meta Cloud API for WhatsApp Business templates. The dispatcher routes each touch to the right worker, retries safely, and surfaces provider errors in plain English.
Branches based on what actually happens
An email open does not equal a reply. A LinkedIn invite acceptance does not equal a positive intent. Branching reads from the same Unibox classification engine your inbox uses, so the next step you take matches the signal you got.
vs. Outreach / Salesloft / Reply.io
The honest comparison — what changes when you switch.
Four things you won’t find elsewhere.
Zero double-touch
The dispatcher knows what's been sent across all 5 channels — no agent ever pings the same lead on email + WhatsApp on the same day.
Branching on rich signals
Branch logic accepts call_outcome, linkedin_invite_accepted, whatsapp_delivered — not just open/click. The flow matches the actual signal you got.
Compliance is shared
STOP on SMS opts the lead out of email, calls, LinkedIn, and WhatsApp simultaneously. One DNC list, every channel.
One spend report
Per-channel cost (Twilio · Telnyx · WhatsApp Business · LinkedIn provider · email send infra) rolls into one dashboard with reply-rate alongside it.
How a team would use this.
Day-2 LinkedIn boost on cold email
After the Day-0 email lands, the sequence runs a Day-2 LinkedIn invite to the same lead. Acceptance triggers a Day-3 personalised DM. Across 800 leads, reply rate doubles vs. email-only — because the second touch reaches the lead in a different inbox they actually check.
WhatsApp fall-back on SMS no-answer
When SMS goes undelivered (common on Indian carriers post-DLT), the sequence falls through to WhatsApp template (Meta-approved). The same compliance gate respects STOP on either channel, and each channel keeps its own daily limit.
Call step, then an email touch
Day-4 call step → wait step → Day-6 email. The call step stops the enrolment if the number is on the do-not-call list and holds the dial during quiet hours. Voicemail drops are not played automatically yet, so any message is left by the rep.
The full story.
Multi-channel outbound is widely misunderstood as 'send email + add a LinkedIn step'. The actual leverage comes from cross-channel branching: knowing that this lead opened your email but didn't reply, that your LinkedIn invite landed, that they answered the call but the dial happened during their lunch break. Autocloz's branching engine reads every signal across every channel and routes the next step accordingly.
The reason most outbound stacks fail at multi-channel isn't the tooling — it's the compliance fragmentation. When DNC lists live in five separate tools, a STOP on WhatsApp doesn't reach the email scheduler, and the next campaign sends to a lead who explicitly opted out. Autocloz's compliance gate is a single chokepoint every channel worker calls; STOP propagates instantly across all five channels.
Pacing is the second invisible killer. LinkedIn caps invites at ~25-100 per week per account; SMS rate-limits per second per number; WhatsApp throttles by template quality score. Autocloz applies per-channel + per-account pacing transparently — the operator builds a sequence, the dispatcher figures out the right time/channel/account combination to dispatch each touch.
Cross-channel attribution is the metric your CRO actually wants. Per-channel reply rate is interesting; the conversion path that booked the meeting (Email → LinkedIn invite → DM → 15-min call) is what wins quarter. Autocloz's analytics stitches the touch sequence per booked meeting and shows you which combination converts, not just which channel converted last.
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