Skip to content
All features
Multi-channel

WhatsApp channel

Meta Cloud API · template-gated · STOP detection · India-first.

WhatsApp outbound runs through a WhatsApp Business sender on the Meta Cloud API or Twilio WhatsApp. Every outbound message is template-gated and opt-in is enforced per Meta policy, with STOP keyword detection wired into the same cross-channel DNC list the other channels use.

Try it free Talk to us
What you get
  • ·Meta WhatsApp Business Cloud API (recommended)
  • ·Twilio WhatsApp supported
  • ·Template-gated first touch — never an unapproved message
  • ·Opt-in enforced (account.require_consent default ON)
  • ·STOP detection auto-DNCs across every channel
  • ·Meta bills message charges to your own WhatsApp Business account
WhatsApp templates · Meta-approved
demo_followup_v3
MARKETING
APPROVED
1,142
HIGH
intro_reachout_v2
MARKETING
APPROVED
892
HIGH
appt_reminder
UTILITY
APPROVED
418
HIGH
discount_q4
MARKETING
PENDING
—
—
promo_v1
MARKETING
REJECTED
—
FLAGGED
Template quality score92 / 100
3
Approved
0.4%
STOP rate
HIGH
Quality
The problem

Why most WhatsApp Business accounts get suspended

WhatsApp opens a 24-hour conversation window only after a recipient messages first OR after a Meta-approved template lands. Marketing templates get suspended fast for unsolicited use. One bad batch and your number is gone — sometimes permanently.

  • Template approval pending for two weeks with no feedback
  • WhatsApp Business account suspended overnight
  • First-touch templates rejected by Meta review
  • Opt-in trail nowhere to be found when audit hits
250
WhatsApp messages a day on Free
1,500 Growth · 7,500 Pro · 50,000 Scale
24h
conversation window
after recipient replies, free-form OK
Meta
bills message charges
to the payment method on your own WABA
0
unapproved templates at launch
a template step must be Meta-approved
How it works

The detail.

Template approval is the law, not a guideline

WhatsApp's 24-hour conversation window only opens after a recipient messages first, OR after a Meta-approved template lands. Marketing templates get suspended fast for unsolicited use. Autocloz only allows approved templates on first touch — no exceptions.

One sequence, with WhatsApp as a step

A WhatsApp template step sits in the same sequence as email, SMS, calls and LinkedIn, and replies are read in the Unibox under WhatsApp. Each plan sets a daily WhatsApp volume: 250 messages on Free, 1,500 on Growth, 7,500 on Pro and 50,000 on Scale.

Compliance built in — keep your sender alive

Per-number caps, opt-in enforcement, STOP keyword auto-DNC, and Meta-policy template gating combine to keep your WhatsApp Business account in good standing. We refuse to dispatch through a sender we cannot verify is healthy.

Providers

Bring your own — or pick from the supported set.

Meta WhatsApp Business Cloud API
Recommended — direct, no markup
Twilio WhatsApp
Easier onboarding, Twilio markup
Anti-ban rules

The rules that keep your account alive.

Every rule below is enforced before any outbound action. The compliance gate either passes or it doesn’t dispatch.

  • Refuse to send any non-approved template on first touch
    Why: First-touch outside an approved template = instant Meta policy violation; suspension follows within 24 hours.
  • Enforce opt-in flag (require_consent=ON by default)
    Why: WhatsApp Business policy requires demonstrable opt-in; we won't dispatch without one.
  • Auto-DNC on STOP / UNSUBSCRIBE / CANCEL keyword
    Why: Meta deactivates senders that ignore opt-out. STOP propagates to email, SMS, call, and LinkedIn under the same lead.
  • Daily cap default 50 messages per number
    Why: Meta tier-1 senders start at 1k/day cap; ramping to that level requires consistent quality scores.
  • Quiet hours in recipient TZ
    Why: Off-hours business messages tank quality scores even faster than spam — Meta scores 'recipient annoyance' explicitly.
Sample sequence

A real sequence using this channel — day by day.

  1. Day 0
    WhatsApp opener (template)
    Approved · Hindi/English merge tag · personalised
  2. Day 1
    Free-form reply (if opened)
    24h window unlocks once they message back
  3. Day 3
    Email follow-up
    Different angle if WhatsApp went unanswered
  4. Day 5
    WhatsApp template re-touch
    Different approved template · low-friction CTA
  5. Day 8
    Call
    Only if at least one positive engagement signal
Lead with WhatsApp for SMB audiences while the compliance engine keeps every channel within policy, even at scale.
Growth team using WhatsApp first-touch · Illustrative scenario
FAQ

Specific to this feature.

Who pays for WhatsApp messages sent through Autocloz?

+

Meta does the billing. When you connect through Meta, message charges go to the payment method you add to your own WhatsApp Business account, and Autocloz does not resell conversations. Your plan only sets the daily volume.

How long does Meta template approval take?

+

24–72 hours typically. Marketing templates are stricter than utility — keep the copy useful, not pitchy. Autocloz tracks pending templates and surfaces rejections with the reason.

Can I message anyone on WhatsApp?

+

No — Meta requires opt-in. The legal safe play is consent at lead capture (form / email / verbal), tracked in your CRM. Autocloz enforces require_consent=ON by default.

What about WhatsApp for international (US / EU)?

+

Same Meta API, same template gating. WhatsApp adoption is lower in US than India, so blend with email + SMS rather than leading with WhatsApp.

Pairs well with
Multi-channel orchestration
Email + Call + LinkedIn + SMS + WhatsApp in one sequence, one inbox, one report.
Compliance & DNC engine
TCPA, GDPR, DMARC, LinkedIn caps, WhatsApp opt-in — all enforced before send.
SMS channel
Twilio + Telnyx + Bandwidth A2P 10DLC with STOP keyword auto-DNC.

Try it free.

No credit card. Every feature on this page included.

Start free Talk to sales
Free on the free plan →When you would pay →The rest of the product family →